Determinants of e-learning adoption in companies: The case of the delegated management of public services in Morocco

Abstract

Companies are obligated to incorporate digitization to effectively operate in an organizational environment that relies on ICT. Even the HR function, which includes continuous training practices like e-learning, is not exempt from this obligation. The success of e-learning implementation depends on the permanent involvement of employees. However, the lack of interest from targeted employees and their declining usage of e-learning poses a significant threat to achieving expected objectives. This raises questions about the relevance of e-learning in organizations and highlights the factors that motivate human capital to engage with e-learning in the professional setting. To address this research topic, an empirical contextualization study of e-learning within a company responsible for managing public services in Morocco through a qualitative case study using the UTAUT theory and experiential approach is of interest. Results indicate that social factors have a greater impact on employee acceptance of e-learning, while the continuous use of e-learning is associated with its expected utility, technical factors, and experiential factors.